THE RISE OF THE MEANINGFUL ECONOMY
by björn larsson & mark drewell
More people than ever before are seeking to live meaningful lives and expressing that in their economic decision-making.
We are changing what we buy and from whom, how and where we work, what we do with our capital and how we design and run our organisations.
The Meaningful Economy is an emerging megatrend and a new lens through which companies and entrepreneurs can look to create value. In short, meaning is a new currency.